There are quite a lot of social media marketing information nuggets that can make or break your online marketing campaign. If you do not have the proper planning, execution, strategy or base plan, your entire campaign could just as quickly go to waste as it could succeed and therefore exceed all of your highest dreams and expectations! But, no. Not is all well and good. There are online marketing ‘landmines’ (for lack of a better term) that, if you step on, can ‘blow up’ all of your work and effort. See what I did there, with the whole ‘landmine’ and ‘blowing up thing? No? That’s fine.
1. Social Media Marketing Always Costs Money
This right here is obvious and will undoubtedly come across as a no-brainer to you. It is true that social media marketing costs a lot of money, but some people are trying to trick you into thinking it will be cheaper and more accessible, sometimes even free or paid for than it usually is. You do not want to fall into this black hole of lies! Find out potential costs to social media marketing.
2. You Can’t Predict Success
You have entirely no idea if you will be successful or not until you get out there and truly try to market your product or service. There is no verifiable working campaign that you can use. No secret sauce of marketing techniques, no amount of work, and certainly no amount of money that can tell you beforehand if you will make it big time. You will only know once you try to get out there and do it yourself.
I know it sounds a little bit harsh, but sometimes you have to hear it! You do not want to fall into the trap of thinking your product will be incredible and then betting all of your hard work and hard earned money on it. This is the worst thing for you to fall into and you want to make sure that it does not happen.
What if your product is not as good as you thought it would be? You lose months, years, and thousands of dollars of work and effort because you believed that it would be great!
3. You Need Followers
Before your marketing campaign takes off, you are going to need a lot of followers. It takes a lot of attention and exposure to get people to start buying into your product or your service, or what have you. You will not start selling your product unless your product has been exposed and adequately advertised beforehand.
Online marketing is a tricky slope, and because the variables change so often it is hard to see whether or not you will be successful in the long run, so be careful!